AVEL is founded by a passionate young entrepreneur who envisions to bring a "fresh breath" to the back then traditional Greek fragrance market, and transform it forever! Following Chemistry and then Perfumery studies in Paris, he aspires to bring truly innovative and premium experiences to the Greek consumers. For the next 7 years, AVEL partners with global Fragrance and Beauty Houses and distributes specialty ingredients for fragrances, beauty care, cosmetics and detergent ingredients focusing on quality and novelty.
2 more members are added to the AVEL team, a Sales Representative and a Sales Support one.
AVEL enters the Flavorings and Food Ingredients product categories and hires a dedicated to them Sales Representative.
AVEL moves to Pefki area in Athens, to the building that still houses it today.
AVEL starts to export its products outside of the Greek boarders, to the countries of the ex Federal Republic of Yugoslavia (SFRY). In the years to come it further expands its activities to Middle East and Northern Africa, mainly Syria, UAE and Egypt.
AVEL hires 2 more Sales Representatives and invests in its team's training and specialization. It has now a team of 10!
AVEL acquires ISO 9001:2008 QUALITY MANAGEMENT SYSTEM and ISO 14001:2004 ENVIRONMENTAL MANAGEMENT SYSTEM certifications.
Committed to it customer-centric approach, AVEL invests 200.000 € and introduces a brand-new Beauty Care & Cosmetics Application Laboratory. From now, AVEL can enhance and customize even more its solutions for a major part of its client base.
Bulgaria and Romania become export markets for AVEL. Within the next two years AVEL also expands its business in the area of Central Asia. All these markets are supported by dedicated Sales Representatives.
As a move to further support its Expansion Strategy, AVEL introduces the new role of Product Manager, which is aiming, among others, at the identification of new business opportunities.
AVEL celebrates 30 years of success and growth due to its effective business model and customer orientation.
This is also the year that AVEL enters the promising product category of Wine Additives. It now employs 15 people!
By investing a 200.000 €, AVEL launches a brand-new, in-house Food & Taste Application Laboratory. It shows once again its dedication to successful New Product Development and its excellent customized service through frame formulations.