THE MAGIC OF TASTE
Have you ever wondered how many different tastes do you experience every day? And now, imagine for a moment: How would your life be without the sense of taste? How much of a flat experience would eating and drinking become? How much would you miss out from the pleasure and even social interaction?
Taste is undoubtedly an unparalleled sense in people’s lives for stimulating senses and evoking emotions and memories. It is the No 1 factor why a consumer will want to repurchase a food or beverage product. Globalization, technological revolution and intense competition have made today’s consumers more demanding than ever when it comes to taste.
Tasting good is not enough anymore!
Food and drinks should taste better and different. They may also need to taste authentic or natural, provide a rich mouthfeel, a playful texture, an intriguing sensation. They may be expected to energize, refresh, or comfort. Consumers’ such sophisticated expectations make it necessary for Food and Beverage Manufacturers to take Taste seriously and make sure they provide solutions that stand out of the crowd and satisfy their target group utmost.
We exclusively represent a world leading Flavor House to offer top performing and differentiating taste solutions. Every single Flavoring in our range tells a unique story written by a team of the flavor industry’s experts combining their talents: Dedicated Researchers discovering novel and most effective molecules, passionate Flavorists, creative Application Technologists, responsible Regulatory specialists and enthusiastic Marketeers and Consumer Insights experts. All AVEL’s Flavors are described by a proprietary and very precise Sensory Language allowing best guidance during briefing, as well as, profile differentiation.
At AVEL we understand deeply the complexity of Taste
Being the product of smell, basic tastes and trigeminal senses, Taste is a multidimensional and complex perception. At AVEL we understand Taste deeply and, therefore, we deal with it in a respective holistic way. Depending on our clients’ type of challenge, we are able to offer tailor-made solutions that combine the right Aromatic Profiles and Flavor Technologies. A step further, we can complement such Taste Solutions with most suitable Food Ingredients (e.g. fruit preparations, inclusions etc) to achieve optimal frame formulations. Investing in our own in-house Food & Taste Application Laboratory in 2017 is a true edge in our customer-centric Taste approach.
As part of our service model, we support our clients and share know-how throughout the entire product’s lifetime cycle. We also proactively advise on taste profiles in line with local taste preferences and brand positioning, and offer inspiration through latest flavor global market trends and industry innovations.
Our flavors are key components in many of the world’s best-known everyday consumer brands. By partnering with AVEL you get access to a modern portfolio of Aromatic Profiles and Flavor Technologies, outcomes of creativity, science and market insights. Our portfolio is constantly renewed, bringing global trends to your doorstep, offering new sensorial experiences.
Our Flavors can be classified according to the following criteria:
- Physical form: Powder, Liquid
- Legal status (Natural Flavors, Add-Back/ FTNT, Flavors)
- Religious status including Halal and Kosher certified
- Level of customisation: From ready-from-shelf to tailor-made