THE FASCINATION OF SCENT!
Have you ever wondered how powerful your sense of smell is in perceiving the world around you? Just remember when you last smelled a freshly baked chocolate cake, the mud after rain, a new book, the sea breeze, freshly grounded coffee beans, a wine cellar, the skin of a beloved one…What you experienced was way more than a sole scent…it was a spectrum of associations, emotions and vivid memories that unconsciously flooded back through that specific scent.
It is said that we experience life through our noses, and it is true…that is why the sense of smell is so fascinating!
Smell is a decisive criteria of how people choose fine fragrances and everyday products, like shower gels and fabric softeners. Besides, today’s consumers have become more demanding than ever when it comes to fragrances due to the globalisation, technological revolution and intense market competition.
Smelling just good is not enough anymore!
Products should smell better and different. They may also need to smell fresh, natural or like clean laundry. They may be expected to make users feel happy or at home. Fine fragrances need to be unique, original, and express their user’s mood and even personality! As a result of these high and complex consumers’ expectations, producers today need really to identify what their consumers desire utmost and provide fragrances that stand out of the crowd.
What drives to a large extent the quality and novelty of our Scent Profiles is our investment in Naturals. Many of our fragrances are inspired, mimic or capture the nature. We achieve this by applying breakthrough analytical techniques on “living” plants, flowers, leaves and fruits. Also by composing fragrances with 100% pure botanicals, such as essential oils, concretes and absolutes, all sustainably sourced and extracted. It is these “haute-couture” natural ingredients that are behind AVEL’s most authentic, intriguing and hedonic fragrances!
Re-assures that mal-odors are not perceived and can be combined with the fragrance to provide outstanding results.
This technology promises to achieve long lasting performance and controlled release of the fragrance. The Encapsulation Technology is applicable in Detergent applications, for example fabric softeners, liquid detergents etc and Personal Wash applications, for example bar soaps, liquid soaps, shower gels & shampoos.
An exclusive technology allowing direct scent delivery and fragrance addition to any type of plastic product. Available in many resin types, reassures scent release over time in products you would not even imagine! Plastic razor or toothbrush handles, garbage bags, fabric sachets, promotional items and more.
